Established in 2001, Jennifer Matsubara followed her dreams of becoming an entrepreneur and opened Shelby Lynn’s Cake Shoppe. Having never baked or decorated cakes, this adventure began simply with her sheer will and determination to establish this successful business in Northwest Arkansas. Fast forward 18 years and the list of accomplishments has grown tremendously. Bitten by the competition bug, Jennifer has entered and received top honors in both regional and national cake decorating competitions. Over her competition career she has earned 3 gold medals, 2 silver medals, and earned the coveted “Red Jacket” as well as the title “Food Network Challenge Champion.”

Shelby Lynn’s Cake Shoppe has had the honor of having many cakes published in numerous regional, national, and international publications including: At Home in Arkansas, Citiscapes, Celebrate Magazine, American Cake Decorating, Modern Wedding Cakes (Australia), Texas Weddings, Decadent Details, Cake Craft Magazine (UK), Pasticceria Inernazionale (Italy), and more. Jennifer Matsubara has been named one of the top decorators in the United States. Continuously learning new techniques and trends as well as using influences from fashion and art, Jennifer’s favorite part of the cake process is designing and creating unique edible works of art.

With the support of friends, family and community, Shelby Lynn’s Cake Shoppe continues to evolve and sweeten each and every day.