Shelby Lynn's Cake Shoppe

About Shelby Lynn's Cake Shoppe


Established in 2001, Jennifer Matsubara followed her dreams to becoming an entrepreneur.  Having never baked or decorated cakes, this adventure began simply with her sheer will and determination to establish this successful business in Northwest Arkansas.  Fast forward 10 years and the list of accomplishments is steadily building.  Bitten by the competition bug in 2004, Jennifer has been entering and recieving top honors in both regional and national cake decorating competitions.  In 2007, Jennifer gained national attention in her first appearance on the Food Network Challenge television series.  Competing in 8 Challenges: Surprise Engagement Challenge, Blind Date Challenge, Ultimate Vacation Challenge, Fashion Cakes Challenge, Incredible Anniversary Cakes Challenge, Sex in the City Cakes Challenge, Monster Bugs Challenge, and Extreme Alien Challenge, she net 3 gold medals, 2 silver medals, and earned the coveted "Red Jacket" as well as the title, "Challenge Champion."


Shelby Lynn's Cake Shoppe has had the honor of having many cakes published in numerous regional, national and international publications including: At Home in Arkansas, Citiscapes Metro Monthly, Celebrate Magazine, American Cake Decorating, Modern Wedding Cakes(Australia), Texas Weddings, Decadent Details, Cake Craft Magazine (UK) Pasticceria Internazionale (Italy) and many more.  Jennifer Matsubara has been named one of the top decorators in the United States.  Continuously learning new techniques and trends as well as using influences from fashion and art, Jennifer's favorite part of the cake process is designing and creating unique edible works of art.   With the support of friends, family and community, Shelby Lynn's Cake Shoppe continues to evolve and sweeten each and every day.